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SaaS Metrics Calculator

Calculate ARPU, churn rate, LTV, CAC, LTV:CAC ratio, and payback period from your subscription data. The metrics investors care about most.

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Results

ARPU

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per customer/month

Monthly Churn Rate

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of customers per month

Customer Lifetime

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months

LTV

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lifetime value per customer

CAC

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cost to acquire a customer

LTV:CAC Ratio

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target: > 3:1

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